GenThink Labs

Humans at play

This is an extraordinary moment to reimagine what human value actually means.

We exist to question, test, and actively shape what human value becomes in an age of intelligent machines.

GenThink Labs is a thought laboratory exploring the frontier of Human 2.0. We work strictly upstream of implementation. We do not design organizational solutions, sell consulting roadmaps, or pilot software tools. Dialogue is our laboratory, and our subject is the mental models that govern human work, judgment, and purpose.

Because intelligent technology evolves every day, our understanding of human value must intentionally evolve with it.


An open letter to parentsReading the headlines about the AI apocalypse, between the sneaker ads and the sheet-pan chicken?The fear is normal. A behavioral scientist, and a parent, suggests what to do with it.Read the letter →

curious > certain

My interpretation is reality.

This is what I currently think is true. What would I need to see to discover that I’m wrong?


Learn more about our purpose, approach, and programs

Ways in


Getting in touch

Tell us what you are curious about: a cohort, a keynote, an on-site lab, or a wild idea you cannot quite shake. Leave a few thoughts here and we will come back to you.